Most Web professionals scoff at the idea of the traditional 40-hour workweek, because the Internet never sleeps, nor do their competitors.

Kenshoo, a marketing software provider, recently announced critical updates to its Kenshoo Anywhere mobile app, which lets marketers manage and adjust advertising campaigns from their mobile devices.

“Brands and agencies have long sought the ability to optimize their campaigns in conjunction with changes in the competitive landscape and other real-time events, something that was nearly impossible to do without having access to their program at all times,” said Will Martin-Gill, SVP of product for Kenshoo. “The updated Kenshoo Anywhere app gives marketers the ability to react to news and events as they happen and adjust their campaigns accordingly. This flexibility ensures Kenshoo clients can instantly capitalize on opportunities as they emerge.”

Among the updates to the app (available through the App Store), Kenshoo clients can pause or activate campaigns, set custom date ranges and quickly see revenue generated. The new app also provides improved navigation showing profile and campaign names and date ranges on all screens.

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